"I'm confident we'll get a whole new class of people with Bento 2." "We listened to a lot of our users to see where we could improve Bento," Ryan Rosenberg, vice president of marketing for Bento, told Ars. However, sales data shows that 75 percent are home users, and the remaining 25 percent are business users looking for an easy way to track data. So far, the first version garnered 350,000 downloads, though Filemaker isn't saying how many of those converted into paying users. While the first version was just released in January of this year, Filemaker today announced Bento 2. The company wanted something as easy to use iTunes, which is really just a great database app for music files, so the company designed Bento from the ground up. Filemaker originally tried to cut down FileMaker Pro into a consumer-friendly version, but wasn't satisfied with the results. Bento is Filemaker's attempt to make a database for the rest of us, to reach out to people who don't already use something like Access or Filemaker but might benefit from some data organization.
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